Friday, 16 September 2011
STV appeal raises over £1.2 million
An hour-long TV special anchored by Lorraine Kelly and broadcast from STV's studios around the country was the culmination of a week-long campaign and fund-raising, with all the money raised going to children and young people in Scotland.
Those answering the phones during the live show on Friday evening included First Minister Alex Salmond, businessman Sir Tom Hunter and TV presenter Michelle Watt.
By the time the programme went off air some £614,748 had been pledged - a figure that will be doubled with cash from the Scottish Government.
The government has pledged to match the first £1.5m raised from donations to the appeal, which is in its first year.
STV will announce the final total raised later in the year.