STV Appeal 2011, which aims to support children affected by poverty across Scotland.
The programming begins on 11 September 2011. It will conclude with a live studio show on 16 September. Though the series will feature popular programming and celebrity hosts, it does not eschew serious issues. On Thursday 15 September the documentary One in Four will be shown at 7.30pm. This examines how 250,000 children are officially living in poverty in Scotland - one in four of the child population.
Elizabeth Partyka, deputy director of channels, commented: “We have a fantastic week of programmes lined up for viewers, mixing pure entertainment with a thought-provoking and often shocking documentary, which I hope will open the public’s eyes to the horrific extent of child poverty right on our doorsteps.”
The 'Big Launch' on Sunday 11 September at 7pm, to be presented by Lorraine Kelly, will highlight the major fundraising opportunities and hear from some of the young people and local projects who will benefit from STV Appeal. The Poverty Truth Commission has consistently argued that the voices of those living at the sharp end should feature in both our understanding and policy-making.